"We're the 16th Largest City, But It Doesn't Seem Like It"

Louisville's identity crisis continues.

In the latest effort to get people to think about the Derby City more than once a year, local officials are launching a three-year, $2.5 million makeover of the city's image by developing a marketing plan and new "brand," to be aimed at attracting new businesses, workers and tourists.

The Louisville Courier-Journal quotes resident Matt Tucker, who was interviewed at 4th Street Live. Tucker said he thinks it's a good idea to re-brand Louisville. Tucker, 23, said the city isn't nearly as exciting as places such as Atlanta and Charlotte, N.C.

"We're the 16th largest city, but it doesn't seem like it," he said.